Promotional Power: A deeper breath…

There is something to say for having the Internet.  Once and awhile my senses are awaken by gems of video, music and words as they were today when I received a post from VisitScotland.  They were inviting me to SINGLE MALT WHISKY: THE ISLAY 8 + THE FESTIVAL AWARDS CEREMONY.  Unfortunately, I will not be able to go but wish I could just to sample Islay’s best whiskies and the food by Chef Art Jackson food.  

I know Islay’s whiskies.  I’ve tasted all of them and relish their unique flavors.  I would love to live on that island and be a part of that subculture of Scottish society devoted to making uisge beatha; the water of life.  Heck, I would love to work in marketing in one of their distilleries just to be surrounded by the people who have such a devotion to their craft.  These people breathe deeply of their loves and convey it with every dram.  Scotland’s economy is driven by whisky and shouldered by tourism.    I can’t wait to see this film in its entirety and use it in my classes.

It demonstrates the authentic experience of this island’s life as well as the promotional power that one product, various brands have in drawing people to its table.   It embodies a sense of self, a sense of identity that draws you in and holds your attention.  It conveys a sense of place and deep-rooted mysticism that has more than a kernel of truth.

Whisky: the Islay edition. Long trailer. from Olav Verhoeven on Vimeo.

Whisky: the Islay Edition.

This film is an initiative of POSTORGASMICKITCHEN.

Produced and directed by Olav Verhoeven

Scenario by Fabian Molleman.
Production by Ellen Cosyn.
Editing by Remo Beutels and Olav Verhoeven.
3D direction by Fabian Molleman and Michiel Coene.
Soundmixing Emanuel Van Egghen.
Art Direction by Olav Verhoeven.
Art direction VFX by Tim Vandekerckhove.
Director of photography Olav Verhoeven.
Camera 2nd Fabian Molleman and Michiel Coene.
Research process and facts by Lies Debeer.
Assistant and grip Olivier Van Mele and Sean Goossens.
Sound recording by Sean Goossens.
Copywriting by Fran Bambust.
Colourgrading by Bart Verraest.

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